One of the great things about Tangler is that it’s free and very easy to get started. It’s also one of the things that scares us the most. If it’s easy for someone to come to Tangler, then maybe it’s easy for someone to leave Tangler and go somewhere else?
Nearly everyone brags about their product being simultaneously easy to switch to and so sticky that once you’re there, you’ll never leave. Both are typically overstated.
We say that it’s easy to change from another provider to us because we are so easy to use. But that is not the only cost you need to think about. There is the risk that the new service actually won’t be very good, especially if you are only trusting the promotional guff on the web site. There is the pain of moving your stuff over – changing email addresses, moving book marks, etc. And there’s learning a new system.
So switching costs are higher then you think.
Once they’re there, it is also normally easier then you think to move on again. Everyone creates importing features and the company generally feels more tied then the user feels.
Still, it’s important to make it as smooth as possible so they can get into the real meat in the sandwich with minimal bumps. It’s certainly on my mind today…